Color Theory in Print

Looking to examples from existing graphics found in print media, we find evidence of color theory implementation. Each of the examples demonstrates a color wheel relationship with respect to incorporated hues, an example of the Itten's color contrasts, and illustrate use of dominant elements.

Stoli Vodka
Split-complementary relationship
primary field of purple, subordinate color of red, accent hue of green & light blue
Itten's contrast of hue
Medium/dark value Moderate/high contrast

Matisse Cut-out
Complementary relationship
primary field of blue, subordinate color of black, accent hues of yellow, white, and red
Itten's contrast of complements
Medium value high contrast

Olive Oil Ad
Split-complementary relationship
primary field of blue, subordinate colors of yellow & orange, accent hue of green & light blue
Itten's contrast of hue or contrast of complements
medium value moderate/high contrast

Continue tutorial, view: Learning form Others: Web